EHFF 2026 15 April 2026 Koelnmesse, Cologne 13th Edition

European Health & Fitness Forum 2026
EuropeActive's Flagship Leadership Summit

The 13th EHFF brings together senior decision-makers, operators, suppliers, and policy leaders from across the European health and fitness sector — held the day before FIBO opens.

C-SuiteAudience
1 DayDuration
EuropeFocus
13thEdition
EHFF 2026 — EuropeActive's Mission Statement
Shaping the Future of the European Fitness Sector
EHFF provides a unique platform to explore the future of the sector, share best practice, gain strategic insight, and connect with industry peers from across Europe. The 13th edition takes place on 15 April at Koelnmesse — the day before FIBO opens — giving senior leaders the agenda-setting space they need before the wider industry convenes.
Event Overview
Date
15 April 2026
Location
Congress Centre North, Koelnmesse, Cologne, Germany
Organiser
EuropeActive
Audience
C-suite executives, operators, policy leaders
Language
English

The European Health & Fitness Forum (EHFF) is EuropeActive's annual leadership summit — the most senior-level gathering in the European fitness industry. Held on 15 April 2026, the day before FIBO opens its doors, EHFF draws the executive layer of the sector: CEOs, country managers, investors, policy advocates, and senior supplier representatives from across Europe and beyond.

The 13th edition features the presentation of the European Health & Fitness Market Report 2026, produced in collaboration with Deloitte — the definitive annual data source on the state of the European fitness market. The event also includes the EuropeActive Awards, recognising outstanding entrepreneurship, innovation, and active citizenship across the European health and fitness sector, followed by an EuropeActive/FIBO Dinner offering extended networking with the wider industry community.

EHFF's positioning as the pre-FIBO event is strategic: the conversations that happen in the Congress Centre North on 15 April shape the talking points that ripple through the entire four-day FIBO programme. It is where the European fitness sector's strategic agenda is collectively set.

Programme Elements
European Market Report 2026
Deloitte-produced annual data on the state of the European health & fitness market — membership numbers, revenue, trends
EuropeActive Awards
Recognising entrepreneurship, innovation, and active citizenship across European health and fitness organisations
Strategic Leadership Sessions
Senior-level discussions on policy, market structure, digital transformation, and the future direction of the sector
EuropeActive / FIBO Dinner
Evening networking event connecting EHFF delegates with the wider FIBO industry community
Key Themes — EHFF 2026
European Market Data
The Deloitte market report provides the most comprehensive view of European fitness industry performance — benchmarks, growth trends, and market gaps
Digital Transformation
Wearables, AI coaching, digital member engagement — how technology is reshaping the European gym experience
Policy & Advocacy
EuropeActive's work with EU institutions on physical activity policy, social prescribing, and active ageing frameworks
Longevity Economy
European demographics, healthy ageing, and the positioning of fitness operators within the longevity value chain
Sector Leadership
Building the next generation of European fitness executives — innovation, entrepreneurship, and pan-European collaboration
Cross-Border Expansion
European operators scaling across markets — franchise models, regulatory considerations, and cultural adaptation

Why This Event Matters for Fitness & Wellbeing Operators